Demo proposal · Foodservice distribution

Every account called.
Every order, before cutoff.

The nightly order call is where you lose accounts. A rep runs out of time, a callback slips, an order gets keyed wrong. Mise is an AI voice agent that calls every account on schedule, takes the order in a natural conversation, suggests the reorder, and writes a validated order into your system before the truck rolls.

No system access. No integration. Just 3 accounts + their order guides + 30 days of history, enough to build a working demo on your data.

The problem

Tomorrow's orders depend on whether a rep showed up tonight.

Small and mid-size distributors capture the next day's orders through a nightly phone call. A rep dials every account on the route, walks their usual items, and keys it in before a hard warehouse cutoff. It's human, time-boxed, and repeated every single night. It fails in five predictable ways:

01

The call never happens

Rep forgets or runs out of time before cutoff. Order lost.

02

"Call me back" slips past cutoff

Order lost, and it feels like the distributor's fault.

03

The order is keyed wrong

Wrong pack size, wrong SKU, unapproved substitution. Credits and returns.

04

The reorder is never suggested

A rushed call skips the nudge. Margin left on the table, every night.

05

The relationship lives in one head

The rep leaves and the accounts wobble. Key-person risk you can't see.

You feel it as lost accounts and a business that runs on whether someone made their calls.

How it works

This is what a Mise call sounds like.

A real reorder call: quantities, a history-aware nudge, and a live out-of-stock substitution that never happens without a yes.

M Mise · ordering linecalling Bella's Trattoria · Tue route Live
Mise
Hi, this is the ordering line for Coastline Foods. Am I reaching Maria at Bella's Trattoria?
Yep, this is Maria.
Mise
Great, calling about tomorrow's Tuesday delivery. Want to run your usuals? You normally take two cases of romaine hearts, 24-count.
Make it three this week, we've got a private event.
Mise
Three cases of romaine hearts. Quick heads-up: that romaine is out of stock for tomorrow. I can do green leaf, same pack, same price. Want me to sub it?
Yeah, that's fine.
Mise
Done. Three cases green leaf, subbed for romaine, same price. One more: you took mozzarella last Tuesday but skipped it last night. Running low?
Good call, add two cases.
Mise
Two cases whole-milk mozz, 6/5lb. So: three green leaf, two mozz, plus your standing dry order. That's in before the 10pm cutoff for the 6am route. Anything else?
That's it, thanks!
Mise
You got it. Order's written and confirmed. Talk tomorrow night.
Identity confirmed

Identifies itself and confirms it's reaching the right person, no guessing.

Order guide walked

Knows this account's SKUs, pack sizes and price, and captures quantity changes conversationally.

Substitution, approved live

Out of stock, offers an approved substitute at a stated price, and never swaps without an explicit yes.

Reorder suggested from history

Uses past orders and par levels to nudge the item they're likely low on, every eligible call.

Confirmed back, cutoff-aware

Reads the full order back and states the cutoff so nothing locks in by surprise.

Written before the truck rolls

A structured, validated order in your required format, ahead of cutoff.

What makes or breaks it

A wrong order is worse than a late one, the truck already rolled. So we engineer for trust first.

01

Substitution, handled live

Highest value, highest risk. Nothing is ever substituted without explicit approval on the call, at a stated price.

02

Cutoff-safe, zero-error write

A validated order in your exact format, before cutoff. Anything ambiguous routes to a human review queue.

03

Knowing when to stop

Price disputes, credits, off-script asks, it captures the request and hands off cleanly. No bluffing.

How we get there

Start with a demo on your data. Earn each next step.

Phase 0 · now

Demo

Agent calls a test number, walks a real account's order guide, suggests a reorder, handles one substitution, and outputs a structured order file. Proves the experience.

No integration needed

Phase 1

Pilot

One design-partner distributor. Real accounts, real cutoff, a human reviews every order. We watch the missed-order rate drop toward zero.

Phase 2

Production

Full ERP write-back. Human review shrinks to exceptions only. Account coverage expands across routes.

Phase 3

Platform

Demand forecasting, suggested ordering, AR follow-up and load-sequencing, all riding the order flow you now own.

What changes

From rep-dependent and leaky to covered and correct.

Metric
Today, typically
With Mise
Account coverage per night
Partial, rep-dependent
~100% of scheduled accounts called
Orders captured before cutoff
Leaks daily
~100% of reachable accounts
Order accuracy
Quiet, ongoing error rate
Match or beat human · near-zero mis-key
Reorder suggestion rate
Rushed, inconsistent
Every eligible account, every call
Key-person risk
High, order flow trapped in one rep
Order flow no longer lives in one head

What we need from you

Three files build the demo.

Exported spreadsheets, CSV or Excel, are perfect. No system access, nothing for your customers to learn. The realer the data, the more convincing the demo.

Your demo readiness

Hand us the must-haves and we build.

Check off what you can send. The three starred files alone are enough to get started.

0 of 4 must-haves0% ready
Send these to us

Short on time?

Just send 3 accounts + their order guides + 30 days of history. That alone is enough to demo the agent taking an order and suggesting a reorder.

The must-haves

required

Makes it much stronger

nice to have

Format: CSV or Excel, most ordering systems export these directly. Anonymize customer names if you prefer; the structure is what matters.